SHEN Cheng

publisher:陈珂release time:2023-03-15viewed:124

Shen Cheng
Associate Professor
E-mail: Shencheng69@aliyun.com

 

SUMMARY

DISCIPLINE

· Marketing

COURSES TAUGHT

· International Marketing (English)

· Marketing (English)

 

EDUCATION

· Zhongnan University of Economics and Law, Ph.D, 2005, Wuhan, China

· Wuhan University of Technology, Master, 1996, Wuhan, China

· Huazhong University of Science and Technology, Bachelor, 1993, Wuhan, China

 

PROFESSIONAL EXPERIENCE

· Zhongnan University of Economics and Law, Faculty, 2005.12- , Wuhan, China

 

TEACHING(2021-2022)

Bachelor's Program

· International Marketing (English)

Research Master's Program

· Marketing (English), 2021-2022

 

SELECTED INTELLECTUAL CONTRIBUTIONS (Completed within 5 years)

ACADEMIC/PROFESSIONAL MEETING PRESENTATIONS

· Marketing Challenges and Changes Under the New Situation, 2020 Academic Annual Meeting of Hubei Marketing Society, 2020-12-26 (1/1)

· Marketing Teaching in Post Epidemic Situation: Integration of Industry and Education and Practical Transformation, 2020 Teaching Annual Meeting of China Marketing Research Association of Colleges and Universities and Marketing Discipline Development Forum - , 2020-12-12 (1/1)

INDUSTRY/RESEARCH PROJECTS

· Research on the Target Extension and Incentive Mechanism of Industry Rewarding Crowdfunding, Project by National Social Science Foundation of China, Research Project, 2018-

RESEARCH REPORT

· Case Analysis of Enterprise Global Marketing, ZTE Energy Co., Ltd, Enterprise Level, 2020-10-08 (1/1)

· Opportunities and Challenges Faced by Property Companies Under the Background of Double Cycle Development, Xingyeyuan Property Co., Ltd, Enterprise Level, 2020-10-08 (1/1)

INDUSTRY SERVICE

· Enterprise Marketing Consultant of ZTE Energy Co., Ltd, Other, 2019-2020 (1/1)

· Enterprise Marketing Consultant of Leading Immigration and Study Abroad Group, Other, 2016-2021 (1/1)

· China Marketing Research Association of Colleges and Universities, Director, 2016-2021 (1/1)

· Hubei Marketing Association, Director, 2016-2021 (1/1)

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