Marketing Management Class of 2023 First Semester Sharing Event Schedule

publisher:朱妍臻release time:2023-11-30viewed:10

Time

Speaker

Reviewer

Title

2023.9.14

Jiang Jun (Master's student)

Prof. Liu Xiaofeng

A Quiet Disquiet: Anxiety and Risk Avoidance   due to Nonconscious Auditory Priming

2023.10.12

Li   Yaoyue (PhD student)

Dr.   Duan Shen

Undermining Desire:   Reducing Unhealthy Choices by Highlighting Short-Term (vs. Long-Term) Costs

2023.10.26

Dong   Linkang (Master's student)

Dr.   Guo Maiju

Vocalizing Search: How   Voice Technologies Alter Consumer Search Processes and Satisfaction

2023.11.9

Chen   Kai (Master's student)

Dr.   Xiang Diandian

Understanding How Music   Influences Shopping on Weekdays and Weekends

2023.11.23

Fu   Yuting (Master's student)

Associate   Professor Ma Ruijing

L'Art Pour l'Art:   Experiencing Art Reduces the Desire for Luxury Goods

2023.12.7

Ge   Mengqi (Master's student)

Associate   Professor Wang Xingang

Speedy activists: How firm   response time to sociopolitical events influences consumer behavior

2023.12.21

Guo   Yilin (Master's student)

Associate   Professor Ran Yaxuan

'Want' versus 'Need': How   Linguistic Framing Influences Responses to Crowdfunding Appeals

2024.1.4

He   Zuhao (Master's student)

Prof. Liu Xiaofeng

Words Meet Photos: When and   Why Photos Increase Review Helpfulness


Baidu
sogou